With an average of 515 million website visitors per month, it’s no surprise that Online Travel Agencies (OTAs) have grown to become an invaluable tool for both modern travellers and the travel industry at large. However, staying afloat in the OTA business is more complex than it may seem.
Constantly shifting market conditions and traveller preferences, plus the steady rise of competition, mean that the successful OTA needs to be able to adapt quickly. They also need to keep on the lookout for new revenue streams and ways to streamline operations.
Sound like a tall order? We’re here to help. Here, you’ll find four tried and true tips that will get you started on the path to success.