Whilst it is established that Chinese tourists have a massive impact on the tourism industry as a whole, it is important to note precisely what are the features, which lure in the Chinese traveller and catch their eye. Two things that Chinese tourists look out for are good-deal shopping experiences and food options. They are drawn to destinations, which are rich in these aspects.
Additionally, there are a number of ways in which airlines and travel agents can cater to Chinese tourists. One very basic aspect is language accessibility. Since English is not a widely spoken language in China, most potential tourists will look for areas where they can garner information at ease, so it is always a good idea to print brochures, leaflets, menus and the likes in Chinese too. The Chinese are generally very tech-savvy, so maintaining an active online presence is sure to be of great positive effect.