Millennials today account for the vast majority of international tourists, and hence, it is their preferences and interests that are shaping modern day travel. For millennials, a large part of their travel consists of business travel: work-related trips that are usually short on leisure time.
However, with multitasking being a feat of this generation they often squeeze in time for miscellaneous activities whilst on work-related travel. Millennials also crave a customised experience, and so they prefer to remain tech savvy and use different apps to enhance their travel experience. They then like to use these platforms to utilise what is perceived as the best deal and stock up on (and consume) hard-earned loyalty points.
Perhaps, the greatest way millennial traveller has revitalised modern day travel is by inculcating the ever-growing concerns of climate change into their travel experience. Millennials have shown to prefer ‘experiences’ over ‘things’. These experiences can vary from visits to world-class beaches to exploring tropics and lagoons to activities such as cave exploring and rock climbing. If companies in the travel industry are accommodating towards these requests, a great ancillary revenue opens up.